Sr Manager Marketing Planning & Strategic Analysis

Reynolds American is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

REYNOLDS AMERICAN IS LOOKING FOR A Sr Manager, Marketing Planning & Strategic Analysis

SENIORITY LEVEL: 35

JOB TITLE: Senior Manager – Marketing Planning & Strategic Analysis

FUNCTION: Marketing

CITY & COUNTRY: Winston-Salem, NC, USA

ROLE POSITIONING AND OBJECTIVES

Senior Manager – Marketing Planning & Strategic Analysis is responsible for providing departmental and cross functional leadership to deliver holistic marketplace and consumer insights that influence and drive achievement of corporate objectives.  

Key activities include driving the Strategic & Operational Marketing Planning Processes, co-ordination of the Sales and Operational  (SOP) process, understanding and synthesizing relevant commercial/consumer/macro-economic trends, developing data-centric viewpoints on cross-category dynamics, and collaborating cross-functionally to ensure holistic perspectives on a dynamic, ever-changing industry. This position requires both strong analytical capabilities as well as a high degree of thought leadership.

ACCOUNTABILITIES

• Support the delivery of the Annual Strategic and Operational Marketing planning processes
• Support the monthly Sales and Operational Planning Meeting and all feeder meetings including Demand Review and Cycle Plan Review
• Translate and synthesize commercial and consumer analyses into strategic implications that are quantifiable, actionable, and accessible to senior stakeholders.
• Collaborate with cross-functional business partners to identify and quantify forward-looking strategic plans.
• Communicate analysis, insights, implications, and recommendations (reports and presentations) in an informative, compelling manner to shape and influence business decisions.
• Champion innovation and change while advancing a data-driven, insight led, digital-first culture of continuous optimization and growth throughout the department and across the organization.
• Partner cross functionally, particularly with Snr Directors and Directors, to bring cohesive and connected plans across the portfolio of brands, platforms and channels, expressed through clear SLA’s & KPI’s.
• Promote strong teamwork and cross-functional/departmental collaboration.
• Initiate collaboration with global BAT colleagues to exchange and share knowledge, best practices and global opportunities for improvement.

EXPERIENCE, SKILLS, KNOWLEDGE

ESSENTIAL

Experience Required

• Bachelors degree required and MBA preferred.  Statistics, Economics, Finance or relative quantitative degree will be considered.
• 5+ years of experience in S&OP planning or business analysis.

Technical / Functional / Leadership Skills Required

• Demonstrated ability to understand broader business issues and seek resolution.
• Ability to synthesize multiple information/data sources including but not limited to commercial, consumer, and macro-economic trends.
• Skilled in summarizing extensive analysis into concise, actionable insights.
• Responsive, enthusiastic, and team-oriented.
• Excellent communication (verbal, written, interpersonal) and organizational skills.
• Advanced Microsoft Office skills required.

Job Number: 33826

Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.

When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.

ABOUT OUR ORGANIZATION:

Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands, Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; and Vuse Stores LLC.  This position is with Reynolds Marketing Services Company (2600).

Here, you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

Compensation/Targeted Bonus

• Competitive Annual Salary
• Targeted Annual Bonus
• Relocation assistance available for those who qualify.

Benefit Summary

Our company offers very competitive benefit plans, including:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
• Comprehensive health- and welfare-benefits package
• Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service
• Company-paid sick and personal days, funeral leave and jury duty leave; Also Parental leave/Reduced Work Schedule
• Confidential personal financial counseling service
• On-site health clinics and fitness centers
• A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care advocacy service
• Volunteer service opportunities
• Federal credit union membership through Allegacy Federal Credit Union
• Extensive training opportunities  

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.

We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.

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Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.

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