Have the chance to win prizes - ranging from monetary recognition to employment opportunities at BAT, depending on your country’s offering.
Global winning team
Receive up to
£50,000
as a non-conditional investment in your idea, the support needed to get the idea up and running, and potentially a place on the accelerator programme for start-ups.
Two runners-up teams
Receive up to
£25,000
as a non-conditional investment, along with our support, also potentially landing a place on the accelerator programme for start-ups.
You’re already part of a team, or you can form a team of two to four people
You and your team member(s) are current university students studying for a bachelor’s degree or have graduated within the past five years
You and all your team members are based in one of these countries
i
Please note that you will not be able to join the competition if you are not in one of the below countries.
Albania
Algeria
Argentina
Azerbaijan
Bangladesh
Belarus
Brazil
Chile
Colombia
Egypt
Indonesia
Kenya
Kosovo
Macedonia
Mauritius
Mexico
Mozambique
Nigeria
Russia
Serbia
South Africa
Turkey
UK
USA
Venezuela
Vietnam
How to join?
Register
Register through our website from 3rd May and set up your team’s profile by 8AM on 14th June 2021 (BST). Take a look at our T&C's before you get started.
Prepare
Prepare your pitch that solves one of our four challenges – get more information on how to prepare and submit your pitch after registration.
Submit
Submit your pitch between 14 June 2021 and 27 June 2021.
Competition stages
Local round
If you make it through our screening, you’ll be invited to join our local round to pitch your idea.
Global round
If you’re one of our local winners, you’ll be invited to our virtual Global Finals!