Have the chance to win prizes - ranging from monetary recognition to employment opportunities at BAT, depending on your country’s offering.
Global winning team
Receive up to £50,000 as a non-conditional investment in your idea, the support needed to get the idea up and running, and potentially a place on the accelerator programme for start-ups.
Two runners-up teams
Receive up to £25,000 as a non-conditional investment, along with our support, also potentially landing a place on the accelerator programme for start-ups.
Subject to terms and conditions
Join the competition if...
You’re already part of a team, or you can form a team of two to four people
You and your team member(s) are current university students studying for a bachelor’s degree or have graduated within the past five years
You and all your team members are based in one of these countries
Please note that you will not be able to join the competition if you are not in one of the below countries.
How to join?
Register through our website from 3rd May and set up your team’s profile by 13 June 2021. Take a look at our T&C's before you get started.
Submit your pitch between 14 June 2021 and 27 June 2021.
If you make it through our screening, you’ll be invited to join our local round to pitch your idea.
If you’re one of our local winners, you’ll be invited to our virtual Global Finals!