Lead Manager Campaign Design

Job Number: 29624

Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.

When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.

ABOUT OUR ORGANIZATION:

Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands, Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; and Vuse Stores LLC.  This position is with R.J. Reynolds Tobacco Company (2004).

Here, you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

Job Summary

The Lead Manager will support the business by executing, optimizing and delivering best in class omnichannel marketing campaign execution.

Duties

The Adobe Campaign Lead Manager position consists of these 3 main areas:

• Campaign Design, Build and Execution
• Campaign Analysis
• Campaign Ideation

Day-to-Day

• Contribute to the strategy and manage the process of executing email, direct mail and SMS marketing campaigns managing the end-to-end cross channel customer communications across customer life-cycle.
• Own communication production process for deployments. Build and implement campaign set up, validation, execution, testing and delivery utilizing dynamic content and database integration.
• Optimize email performance through A/B testing, personalization, creative, and dynamic content management.
• Define technical and creative requirements for campaigns, partner with database team and other internal teams to leverage relevant data and contribute to content production to ensure seamless email assembly.
• Monitor internal testing results and industry best practices. Integrate learnings to ensure optimal email results, improved email deliverability, and compliance around permission-based marketing.
• Troubleshoot any errors that occur with the campaign or with any of the workflows within Adobe Campaign

Skills And Experience

• Bachelor's Degree in Technology, Business or Marketing or equivalent experience
• 2-5 years of digital marketing
• 2+ years experience in the Adobe Campaign platform
• Hands-on experience with Marketing Campaign tools (Marketo, Hubspot, AWeber, MailChimp etc.)
• Strong communication skills and the ability to take initiative
• The ideal candidate will be detail-oriented with the ability to prioritize across many projects
• Experience in diagnosing, isolating, and resolving complex issues
• Have a Life-long-learner/problem-solving appetite
• Knowledge of HTML + JavaScript and/or scripting languages a plus
• The Lead Manager will support the business by executing, optimizing and delivering best in class marking campaign execution.

Compensation/Targeted Bonus

• Competitive Annual Salary
• Targeted Annual Bonus
• Relocation assistance available for those who qualify.

Benefit Summary

Our company offers very competitive benefit plans, including:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
• Comprehensive health- and welfare-benefits package
• Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service
• Company-paid sick and personal days, funeral leave and jury duty leave
• Confidential personal financial counseling service
• On-site health clinics and fitness centers
• A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care advocacy service
• Volunteer service opportunities
• Federal credit union membership through Allegacy Federal Credit Union
• Extensive training opportunities  

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.

We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.

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Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.

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