Brand Manager / Specialist

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

SENIORITY LEVEL: Mid-Senior Level

FUNCTION: Marketing / Next Generation Products

LOCATION: Tokyo, Japan

ROLE POSITIONING AND OBJECTIVES

This role is part of Brand Marketing team. The role is responsible for leading the development of glo strategy and plans based on the company strategy & business objectives.

Reports to: Head of glo/Group Brand Manager glo

Geographic Scope: Local

Hiring 

WHAT YOU WILL BE ACCOUNTABLE FOR

• Be the Developer and key lead of “glo” strategy to deliver stronger “glo” equity and company P&L
• Development and execution of brand plans by leading and delivering projects working effectively with cross functional teams, end markets and agencies.
• Portfolio management (Device/Product/Accessories/McLaren f1 Partnership)
• Support team lead on fact based decision making through data-analysis and reporting for the teams to develop sound recommendations based on category reviews, working closely
• with the Strategic Planning & Insights team and other functions, demonstrating understanding of brand issues and market opportunities. (Category/Consumers/Product)
• Be the overall Brand Campaign Idea Guardian in all manifestations – including Packaging, POSM, Experiential execution, Design and Digital sign-off linked to cycle plam
• Lead the monitoring marketing mixes, execution of brand strategies, plans and standards at end markets to maintain the integrity of brand equity taking action as required.
• Work with Trade Marketing & Distribution, 360 Activation team & agency teams in the preparation of engagement programmes and cycle plan activities to ensure brand strategies and objectives are effectively executed and evaluated at field level.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Strong Data Analytic skills and Logical/Insights thinking
• Commercial approach to all activities
• Keen to continuously learn and raise the bar
• Strong feeling of ownership/accountability and drive for results.
• Work as the conductor, ability to
• Experience in trade and consumer insights, implementing integrated marketing campaigns.
• Work as the conductor, ability to co-ordinate a diverse team, with strong interpersonal, negotiation and influencing skills.
• Experience with developing brands with digital media/e-commerce
• Resilient, flexible and confident to work in a fast paced dynamic environment
• Project management.
• Business level English and Japanese is required. Other languages are always a plus

*We might not have an open role at this moment, but, because our work environment is very dynamic, we are encouraging you to apply for this position and, the moment we have a suitable position for your profile the Recruitment Team will contact you as soon as possible.

*We will not pay placement fee to an agency with no contract.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!