Whatever you do, make a positive impact. Businesses can enrich local communities, think beyond borders and help deliver a more sustainable future. This is where YOU come in – bringing ideas that no-one else can. Cutting-edge. Eco-friendly. Showing entrepreneurial genius. How will you be the change?
Watch our video
Local winners
Have the chance to win prizes - ranging from monetary recognition to employment opportunities at BAT, depending on your country’s offering.
Global winning team
Receive up to
£50,000
as a non-conditional investment in your idea, our support to help you get it up and running, and potentially a place on the accelerator programme for start-ups.
Two runners-up teams
Receive up to
£25,000
as a non-conditional investment, along with our support, also potentially landing a place on the accelerator programme for start-ups.
You’re already part of a team, or you can form a team of two to four people
You and your team member(s) are current university students studying for a bachelor’s degree or have graduated within the past five years
You and all your team members are based in one of these countries
i
Albania
Argentina
Azerbaijan
Bangladesh
Brazil
Cameroon
Chile
Colombia
Denmark
Ghana
Indonesia
Ivory Coast
Japan
Kingdom of Saudi Arabia
Kosovo Custer
Malaysia
Mexico
Nigeria
North Macedonia
Pakistan
Papua New Guinea
Serbia
Sweden
Turkey
UK
Venezuela
Vietnam
How to join?
Register
Register through our website from 12th May and set up your team’s profile! Take a look at our T&C's before you get started.
Prepare
Prepare your pitch that solves one of our three challenges – get more information on how to prepare and submit your pitch after registration.
Submit
Submit your pitch between 12th May and 30th June!
Competition stages
Local round
If you make it through our screening, you’ll be invited to join the local round of the competition to pitch your idea. Senior BAT leaders of your market will review your pitch and challenge you with questions. It’s your chance to convince them and elevate into our global final!
Global round
If you’re one of our local winners, you’ll be invited to our virtual Global Finals, where global leaders of BAT will be assessing your pitch. You will be competing with other local winners from across 27 countries, from all corners of the world
