Whatever you do, make a positive impact. Businesses can enrich local communities, think beyond borders and help deliver a more sustainable future. This is where YOU come in – bringing ideas that no-one else can. Cutting-edge. Eco-friendly. Showing entrepreneurial genius. How will you be the change?
Have the chance to win prizes - ranging from monetary recognition to employment opportunities at BAT, depending on your country’s offering.
Global winning team
Receive up to £50,000 as a non-conditional investment in your idea, our support to help you get it up and running, and potentially a place on the accelerator programme for start-ups.
Two runners-up teams
Receive up to £25,000 as a non-conditional investment, along with our support, also potentially landing a place on the accelerator programme for start-ups.
Subject to terms and conditions
Join the competition if...
You’re already part of a team, or you can form a team of two to four people
You and your team member(s) are current university students studying for a bachelor’s degree or have graduated within the past five years
You and all your team members are based in one of these countries
Kingdom of Saudi Arabia
Papua New Guinea
How to join?
Register through our website from 12th May and set up your team’s profile! Take a look at our T&C's before you get started.
Prepare your pitch that solves one of our three challenges – get more information on how to prepare and submit your pitch after registration.
Submit your pitch between 12th May and 30th June!
If you make it through our screening, you’ll be invited to join the local round of the competition to pitch your idea. Senior BAT leaders of your market will review your pitch and challenge you with questions. It’s your chance to convince them and elevate into our global final!
If you’re one of our local winners, you’ll be invited to our virtual Global Finals, where global leaders of BAT will be assessing your pitch. You will be competing with other local winners from across 27 countries, from all corners of the world