Join our competition by solving one of three ESG-themed challenges

Battle of Minds

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Whatever you do, make a positive impact. Businesses can enrich local communities, think beyond borders and help deliver a more sustainable future. This is where YOU come in – bringing ideas that no-one else can. Cutting-edge. Eco-friendly. Showing entrepreneurial genius. How will you be the change?

Watch our video

Local winners

Have the chance to win prizes - ranging from monetary recognition to employment opportunities at BAT, depending on your country’s offering.

Global winning team

Receive up to £50,000 as a non-conditional investment in your idea, our support to help you get it up and running, and potentially a place on the accelerator programme for start-ups.

Two runners-up teams

Receive up to £25,000 as a non-conditional investment, along with our support, also potentially landing a place on the accelerator programme for start-ups.

Subject to terms and conditions

Join the competition if...

You’re already part of a team, or you can form a team of two to four people

You and your team member(s) are current university students studying for a bachelor’s degree or have graduated within the past five years

You and all your team members are based in one of these countries

i

Albania

Argentina

Azerbaijan

Bangladesh

Brazil

Cameroon

Chile

Colombia

Denmark

Ghana

Indonesia

Ivory Coast

Japan

Kingdom of Saudi Arabia

Kosovo Custer

Malaysia

Mexico

Nigeria

North Macedonia

Pakistan

Papua New Guinea

Serbia

Sweden

Turkey

UK

Venezuela

Vietnam

How to join?

Register

Register through our website from 12th May and set up your team’s profile! Take a look at our T&C's before you get started.

Prepare

Prepare your pitch that solves one of our three challenges – get more information on how to prepare and submit your pitch after registration.

Submit

Submit your pitch between 12th May and 30th June!

Competition stages

Local round

If you make it through our screening, you’ll be invited to join the local round of the competition to pitch your idea. Senior BAT leaders of your market will review your pitch and challenge you with questions. It’s your chance to convince them and elevate into our global final!

Global round

If you’re one of our local winners, you’ll be invited to our virtual Global Finals, where global leaders of BAT will be assessing your pitch. You will be competing with other local winners from across 27 countries, from all corners of the world

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